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We have developed specialist systems and models to enable budgets to be deployed more effectively. Our 'Reveal' data evaluation team works closely with our clients' sales data to measure efficiency by channel, through to CRM programme effectiveness performance.
Media buying performance is independently audited. Universal McCann consistently beat pool performance and can provide many case histories.
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"Over a relatively short period of time, the media strategy devised by UM Manchester has greatly improved our customer acquisition cost efficiencies."
Naomi Wilkinson, Portland Holidays
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