Public Relations

Effectiveness

Delivering results is central to what we do. We measure the effectiveness of our campaigns using all of the industry standard tools.

 Assessment of Reach and Opportunities To See

 Quality of Messaging

 Pre and Post-Campaign Media Ethnography

 Evaluation of Impact

 Quantitative and Qualitative Pre and Post-Campaign Research

 Behavioural Shifts

 Media Research

We are also focused on ultimate benefits of the work that we do. For a retail client that might include footfall in stores, in a public affairs campaign it might be a impact on the views and opinions of key stakeholders.

Key to effectiveness is agreeing measurable targets at the outset of a campaign and ensuring that we meet them.