Public Relations

NHS

The agency has worked with a broad range of NHS organisations.

At the start of 2006 McCann Erickson Communications House was asked to develop and implement a positive awareness and marketing strategy for the North Wales Secondary Care & Specialist Review addressing the public, staff and other stakeholders.

A far reaching campaign was devised. 40,000 leaflets were produced, exhibition boards were set up in hospitals and public places around the region. Media relations targeted all strands of the media radio, television and newspapers. Impacts exceeded 5.5 million, eight times the population of the region.