Peugeot

Intranet development, online media planning and buying, banner design and creation plus microsite design and build combine to create a raft of online communications activities that Peugeot have made use of over the years. Each one had been created and managed by McCann-i.

McCann-i created a complex toolkit accessible via an intranet for the UK Peugeot dealership. This allowed consistent messaging and brand presence across the entire network of dealers by providing universal access to advertising assets. We have also created a microsite and banners by taking a suite of poster images and animating them, bringing people closer to and involving them in the brand. All banners were strategically placed through dedicated online media and planning activity.