Our audience? Everyone alive. Health permeates every aspect of people’s lives. Not so very long ago, this area was seen as a narrow, almost elitist category. What we bring to health and wellbeing is not only inherent expertise, but also far broader thinking from every channel of the agency’s offering; whether personal care, OTC or prescription brand.

In many ways, health and wellbeing is arguably the most dynamic part of the agency. If creative and effectiveness awards are anything to go by, the most compelling work MECH has ever produced is from a healthcare perspective.