High heels don’t have to hurt.

Scholl Party Feet are the amazing invisible gel insoles that protect a girl’s feet from the ravages of a great night out (or even a tiresome day at the office). It wasn’t long before cheap copycat products came onto the market. Our task was to reassert Party Feet’s high
quality status.

A golden fact from research showed that the shoes most loved by women were, perversely, the ones that caused them the most pain. There was a big idea here.

The new concept features a classy shoebox, but the shoes have gone. In their place, a pair of nasty painful creatures to symbolise the pain favourite shoes can cause. A pair of size 6 scorpions later, we had our campaign.