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Sainsbury's Bank is all about rewarding relationships - delivered by leveraging the supermarket brand for relevant customer rewards, and through delivering good product, good service and honest communications. This comes across not only in the creative concepts themselves but in the way they can best work across both new and traditional media channels. Total integration between direct marketing, media and interactive disciplines has enabled opportunities to be seized on as soon as they arise; maximising effectiveness in creative, development and delivery for the client.