Somewhere in the world, there's a beach with your name on it.

Digital printing techniques have advanced dramatically. So when Portland Holidays Direct and their sister company Thomson required a relationship-building mailer for existing customers, there was an opportunity to create something truly personal for them. Seeing your name spelt out on a beach is an evocative experience - and one that has also produced a phenomenal response rate: 12% for Portland, 14% for Thomson.