'Check'

This cancer awareness campaign, targeting 20-40 year olds in the Manchester area, coincided with a major rock event, the Manchester v Cancer concert. Self-checking is, of course, easy to do and if a cancer is detected early the cure rate can be very high. Our challenge was to engage an audience which actively ignores government health campaigns.

'Check' covered a broad spectrum of media in Manchester in the run up to the concert, including outdoor, local press, beer mats, washroom posters, online banners and plain old leaflets. All media directed people to a website with further information on self-checking as well as ways to prevent cancer and news about the charity concert.